Why Integrated Communication Plans Are Essential in 2024
As your business grows, managing communication across multiple channels can become quite complex. That's where an integrated communication plan comes in...
The Essential Guide to Conducting Regular Brand Audits for Sustained Business Growth
In today’s rapidly changing business environment, your brand extends far beyond just a logo or a catchy slogan. It embodies the core spirit of your enterprise...
Embracing Fanbase Marketing: Building Authentic Connections in the Digital Age
Welcome to the vibrant world of fanbase marketing, where the relationship between brands and their audiences is evolving like never before. The era of relying...
The Art of Reframing: When the Solution Isn’t the Product, But the Problem It Solves
Amid the sea of innovation and competition, Two Names stands as a beacon for businesses seeking to navigate the intricate world of market placement. We often...
Brands Are Moving Towards Being Purpose-Driven for 2024
As the dawn of 2024 breaks over Aotearoa, a rising tide of purpose-driven branding is reshaping the business landscape. Businesses are no longer measured...
The Power of Social Media and Digital Marketing for Business Success
A whole lot has shifted in this digital world we live in, and it's safe to say that social media has had a big part to play. No longer a place for just...