Articles
Let’s Dive Into Why Personal Branding is More Critical Than Ever for Leaders
Personal branding isn’t merely a buzzword; it is the secret sauce that sets you apart in a crowded market.
Logos Are Built With Rhythm
A great logo should resonate effortlessly, embodying these essential characteristics: it’s distinctive, fitting, functional, visual, straightforward in form, and conveys a clear message.
Embrace Brand Reputation Management as a Growth Strategy in New Zealand
Discover how New Zealand brands can use reputation management to grow globally, fostering trust and resilience.
Building a Long-Term Reputation Strategy
Discover how to build a long-term reputation strategy that emphasizes customer satisfaction, authentic values, and proactive brand management for enduring trust.
Personal Brand Makeover: Align Your Image with Goals
Personal Brand Makeover: Align Your Image with Goals. In today’s competitive landscape, personal branding is no longer just a luxury
One Size Does NOT Fit All: Tailoring Your Social Media Strategies for Maximum Impact
Have you ever tried to squeeze into those “one size fits all” clothes? Yeah, not always a pretty sight, right? Well, believe it or not, the world of social media marketing is no different
Why Integrated Communication Plans Are Essential
As your business grows, managing communication across multiple channels can become quite complex. That's where an integrated communication plan comes in...
The Essential Guide to Conducting Regular Brand Audits for Sustained Business Growth
In today’s rapidly changing business environment, your brand extends far beyond just a logo or a catchy slogan. It embodies the core spirit of your enterprise...
Embracing Fanbase Marketing: Building Authentic Connections in the Digital Age
Utilising Platforms as Key Communication Hubs
In this new landscape, social media has evolved beyond a simple advertising platform to become the core of direct brand communication.
The Art of Reframing: When the Solution Isn’t the Product, But the Problem It Solves
Amid the sea of innovation and competition, Two Names stands as a beacon for businesses seeking to navigate the intricate world of market placement. We often...
Brands Are Moving Towards Being Purpose-Driven for 2024
As the dawn of 2024 breaks over Aotearoa, a rising tide of purpose-driven branding is reshaping the business landscape. Businesses are no longer...
The Power of Social Media and Digital Marketing for Business Success
A whole lot has shifted in this digital world we live in, and it's safe to say that social media has had a big part to play. No longer a place for just...